Back when John and I started MobilizeUs we had a vision. The primary component of that vision was creating a communication tool that would enable grassroots organizations to quickly mobilize when it mattered most. Although we love all (OK, well, almost all) our customers, we get a particular satisfaction from working with organizations that use our group text messaging service to do just that. So you can imagine how excited I was when I got a call from a group looking to organize against the highly contentious Arizona “Immigration Bill” that was signed into law by the Arizona Governor a couple of weeks ago.
We are 100% committed to protecting our customers, so I will not go into the details about the group and how they are going to be using MobilizeUs to send out mass SMS text in their organizing campaign. I will however explain the components of our service that proved to be essential to meeting their group messaging needs. First, we were able to pull together a customized campaign within an hour of them contacting us. We were also able to deliver a solution none of our competitors can. In addition to providing a short code for people to send a text with a keyword to opt-in to their list, they are also able to utilize our long code for people who have carriers that are not supported by short codes. This is certainly not the first time the issue has come up. Many grassroots organizations work with low income people, and often times, these individuals have cell phone plans with small carriers that are not supported by short codes. MobilizeUs enables organizations to interact with these individuals, and that is powerful!
Equally important, we were able to put together a campaign that fit within their shoe-string budget. Many organizations don’t pursue mobile campaigns because they think they can’t afford it, and the truth of the matter is most of the services out there are largely inaccessible to grassroots organizations. The beauty of MobilizeUs is we have three different services we can mix and match into a customized hybrid solution that provides all the perks of doing a high end text campaign for a fraction of the cost.
If you know of an organization that wants to utilize a text messaging service, but thinks it’s too expensive, please send them our way!!!
